MUSTS OF PINTEREST 2019

April 19th, 2019

3 THINGS THAT BUSINESSES WHO CREATE MOST CUSTOMERS DO REALLY

WELL :

  1. Reach for the unexpected
  2. Tell great stories
  3. Give credit where credit is due

TOP TRENDS FOR APRIL 2019 (top searches and most saved pins)

-Rebel Yellow : bold mustard yellow color, —- searches for mustard yellow +45%

-Spinning Yarns : Background Matters. People are wrapping up their walls, in fabric for a textured, artsy aesthetic —- Searches for textile art +1718%

-Geometric shapes -Tin interiors

-Paper beats paint : Bold wallpaper (tropical leaves, bright prints ) makes a big statement and breathes life into rooms big and small. —- Searches for bold print wallpaper +401%

-April is for summer pining, outdoors, outdoor activities, outdoor patio ideas.

PROMOTED PIN CAMAPINGS DO THIS THINGS:
-Use multi-product imagery
-Vertical aspect ratio pins perform better than horizontal pins

-Add text overlay to tell a better story.

-Link pin to website

2019

-Include your logo on every pin, but keep it subtle.

PINTEREST INFO

-87% of pinners bought something because of content on pinterest. -Shoppers use pinterest to guide their decision

MOST POPULAR CATEGORIES (useful when creating boards) – Architectural Styles
-Design
-Home and Garden

-DIY and Crafts

-Art Aesthetic

HOW TO MAKE A VIDEO

March 11th, 2019


Video is more important than ever with online marketing.  A video can be used to extend the appeal of your portfolio, and provide an introduction of your firm’s services or approach.

Steps to making a video

  1. Decide the topic of your video and how you intend to transmit the message, wether it will     be via graphics or audio or a combination.
  1. Create a rough storyboard of how you plan for it to flow and write a script if you need one.
  1. Find and/or create the images and/or footage and audio you will need.
  1. Edit it together in one of the editing softwares, depending on your needs.
  1. Export it out and upload it as a social media post, ad, YouTube video, etc.

Software to create and edit video

If using a MAC you can use the app iMovie to make and edit videos.

In a Windows computer, you can use Movie Maker which can be downloaded if it is not already on your computer.

Once the video is  complete as per your liking, export the video into a file to your computer in High Definition.

To create a new project on iMovie:

Open the Projects tab on top and select create new: then select movie ( it will give you the option of creating a movie or a trailer).

Once you are on the project screen, drag in the pictures and/or clips that you will use on your video to your “Media” tab section.

You will then drag down the media as needed to create your movie.

On the top right corner, you will have your preview screen and menu. At the bottom, you can see the settings, tap on it to choose a preset theme for your video if you would like to and find one that fits your needs. These preset options will include title styles as well as transitions or backgrounds. Or you can choose No Theme and create your own.

Once the media is in its positions you can adjust the length of time the picture will be visible for  ortrim a clip form unwanted portions by stretching it or splitting portions and deleting them.

Once you click on the picture and you can see it on the preview screen, on the menu on top you have the option to adjust the picture’s color or enhance it. Once the action is completed you have to tap on the check mark on the top right corner to confirm it and save it.

Other options on this menu are to crop the image or adjust the visible portion. You may also select Ken Burns to zoom in or out from the picture as it plays.

If the segment you are working on is a clip or recording, this menu also gives you the option to stabilize the image, adjust the volume and reduce noise or adjust the speed of the clip.

Overlay filter options are also available on this menu.

You can  include audio such as a song or beat to play along with your images. You will have to drag it into the video as well and adjust its positioning. If the audio is not long enough to cover the whole movie, you can copy and paste it to repeat it, if it sounds well together.

On the top browser bar, you can find the “Titles” tab, once you click on it you can see the different titles that you can choose to include on your video, you have to edit the text and place it above the picture or time frame where you want it to show on your video. Preview and adjust as necessary.

You can also find the “Backgrounds” tab where you can find preloaded background pictures to use as title pages if they fit your theme. Or you can simply upload your own as a picture into your media tab.

On the “Transitions” tab, you will have the options to choose from different transitions between the pictures or clips to display.You can try them and test them to see how they work.

As you place the different media in its order and add titles and transitions you should preview the work to make sure it looks as you are planning to. Sometimes you have to adjust the positioning of the items.

When working with a recording or video, you have the options to split the clip and remove unwanted parts by right clicking on the item, and selecting split, then select the portion to delete, right click and select delete. 

How to upload to Youtube

  1. Open YouTube. Tap the YouTube app icon, which resembles the YouTube logo. This will open your YouTube home page if you’re logged in.
    1. If you aren’t logged into YouTube, you’ll need to select your account or enter your email address and password when prompted before proceeding.
    2. If you plan on extensively editing your video before uploading it, you may first want to transfer it to your computer and edit it there. If so, consider uploading from desktop instead.
  1. Tap the “Upload”  icon. It’s in the upper-right side of the screen. Doing so will take you to the upload page.
  1. You may have to allow YouTube access to your phone’s camera, microphone, and/or camera roll before proceeding.
  1. Select your video. Tap the video that you want to upload.
  2. Edit your video if necessary. You can edit your video’s length by tapping and dragging one of the ends of the video bar left or right, or you can change the video’s visual presentation or music by changing to the proper tab at the bottom of the screen.
  3. Tap NEXT. It’s in the top-right corner of the screen.
  4. Add a video title and description. Type a title for your video into the “Title” box, then type a description (optional) into the text box below the title.
  1. Add appropriate hashtags or keywords.
  2. Tap UPLOAD. It’s in the top-right corner of the screen. Your video will begin to upload to YouTube.
  3. Wait for the video to finish uploading to YouTube. Once the video is live, you’ll be able to view it on your channel.

Bachelorette Pole Dance Party in Miami

October 18th, 2017

Miami is a very popular destination for Bachelorette girl gang for so many obvious reasons – everlasting sunshine, beach time, non-stop partying, shopping just to name a few, but there’s so much more Miami has to offer rather than club and bar hopping and bottles popping (and there is absolutely nothing wrong with that!) BUT if you are looking to surprise the bride-to-be, then you should honor her in style with the fun party at SoBe Pole dance studio, which certainly will be a night she would never forget! Pole dancing is one of the most exciting ways to tap into your sensuality and bring out the woman in you.  

Pole Dance Party

Our studio offers various packages that can suit any taste starting from only $36 per person!!!* What you should except from your Bachelorette Party with us?! Depending on a package you select you will have different options for food and beverage as well as dance style that include: pole or chair dancing, sexy lap dance or booty popping, sultry floor-work or fun twirling*, each party will include a complimentary bottle of champagne with fine chocolate and numerous Bachelorette party favors. Besides all that you are getting an unforgettable time while having a blast and creating memories with your favorite friends getting fit and sexy!! You are wondering what to wear? Put on the clothes you f eel the best in and can move freely, but we suggest that you have shorts, tank tops and socks with you! Don’t forget to grab those heels for the pictures and videos!

Bachelorette Party Bride to be at the bachelorette party in Miami

Contact our studio today to reserve your space! Our studio is conveniently located several minutes away from the South Beach in the heart of Wynwood surrounded by the most hip and exciting places to see, so you will certainly find something to do after your Bachelorette Pole Party!!!

See you soon at SoBe Pole Dance Studio!

Pole Dance Party at SoBe Pole Dance Studio pole dancing

*Terms and Conditions Apply. Call (305) 532-7171 for more information.

8 Tips How to Prepare for a Pole Dance Competition 

August 9th, 2017

No matter how many times you competed before, your time on stage might be quite stressful and nerve racking if you are not prepared. The best thing you can do to ease the anxiety before your big competition day is to make sure you are fully ready mentally and physically. Here are 8 tips to guide you through the preparation process, that might seem obvious but usually overlooked. So let’s have a look:

pole-dance-competitions

  1. DO YOUR RESEARCH!!! There is a giant list of competitions to choose from nowadays depending on your style and level. You simply cannot present your best exotic piece for a pole sport event! Read everything you can find about the competition paying close attention to rules and regulations upon music, compulsory elements, costume choice etc. Do not hesitate to ask questions and reach to the organizers if something seems unclear. 
  2. LOOK FOR THE INSPIRATION!!! Remember that the inspiration is everywhere around us, listen to various music (pandora, sportify are great tools for music), try to be creative and original selecting a track for your competition piece; read more books, watch more movies, OBSERVE!!! Be careful creating your character, take into consideration your personal abilities such as strength, flexibility and your ability to actually portrait a character. 
  3. START EARLIER!!!! Begin preparing for your competition two three months before, it will give you a chance not only include tricks and combinations you feel comfortable about, but also will give you enough time to work and perfect something new and fresh, assessing your strengths and weaknesses.
  4. CHOREOGRAPH AND BE CREATIVE!!! Today the pole world is loaded with million of moves; the most crazy tricks, gravity defying combination, insane over splits and so on. Remember that first of all you don’t have to do all of them and if you CAN do all of them, DO NOT pack your piece with every single element you have ever learned. Select carefully the trick base of your performance depending on a dance style and story you are telling. Pay close attention to transitions, avoid repetitions (there are at least 10 different ways to get into the brass monkey;);), avoid unnecessary adjustments, play with tempo and levels. 
  5. DANCE! DANCE! DANCE! Dance through the entire piece not only when you’re doing your floor work. Try to make that climb as interesting as flowy and dancey as possible. Don’t be afraid to ask for advice, help or feedback your fellow pole friends or even your pole idols on FB or instagram: pole dancers are very kind and generous while sharing their knowledge. That’s why we love our pole community so much!
  6. PAY CLOSE ATTENTION TO THE DETAILS!!! Every move matters, every hand raise, every head turn, every foot position must be an inevitable part of your character! Run through, run through, run through, set a goal (for instance to run through your routine 20 times before the competition) and try to achieve it! Practice creates a habit and eliminates the possibility to forget the sequence at the stressful situation. Run through your piece without the mirrors and ask a couple of friends to watch your performance to mimic your actual time on stage.
  7. BE HEALTHY!!! Don’t forget your beauty sleep, required rest and well balanced diet to nourish your amazing body! 
  8. And finally LEARN TO ENJOY THE PROCESS!!! Do not turn the creative process into a burden, try to be yourself and follow your own path, recreating somebody’s else success is not the best idea. “Winning isn’t everything. It’s only one thing”.

GOOD LUCK! And remember you are your biggest competition!!!

By Svetlana Semenishcheva

pole-dance-competition

Hashtags (#) and the Pole Fitness Industry

October 26th, 2016

Simply stated, the pound sign or hashtag is visually represented by the symbol ‘#’, and by placing the symbol in front of a word (or series of words) on a social network, it will turn that word into a metadata tag.  In simple English, the ‘#’ symbol turns the word(s) immediately following it into a searchable term that can be used on that website or social network, which is activated by someone clicking on that hashtag. And, here we are yet again. It seems as though, try as we might, we just can not extricate ourselves from the ever-present eye of this social media monstrosity. In fact, it is believed that the use of hashtags began on the very popular social media platform, Twitter. Early users of Twitter figured out a way to avoid having to sort through endless mounds of random conversations to arrive at what they considered was the “meat” from the usual proverbial information overload.

It wasn’t long before companies caught on to this growing phenomena and decided to capitalize from its trending influence. Campaigns featuring new products are heavily decorated with inventive and attention-grabbing hashtags. This is especially true where Pole Fitness is concerned. The nature of pole fitness’s existence relies heavily, if not totally, on visual impact. In a matter of seconds, one’s attention is captured and it isn’t much long after that the viewer is ushered into a trance-like engagement of whimsical pole dance play. The use of hashtags in this sense gives pole fitness professionals and students the benefit of an abbreviated narration or description of a photo’s content. Effective use of hashtags gives this same viewer search options as well as succinctly answers questions that may arise about a particular artifact used in a photo. For example, when posting or advertising a picture of a Pole Fitness Workshop, the blogger/advertiser may use a hashtag to give information about the skilled instructor who teaches the workshop, or may give the name of the Studio where the workshop is being held.

Some key hashtags used in Pole Dancing are “polesport”, “poledancing”, “polefitness”, “pole”, “poler”, “polelover”, “polemove”, “polestudio”, “sobepoledance”, “poleclass”, “polegirl”, “flexibility”, “poletrick”, “training”…the list goes on.

The Pole Fitness industry continues to be trending and reflect whatever is trending in some other fitness industries. Ours is one that is ever-evolving and ever-growing. With widely-accepted nuances such as the use of hashtags in social-media networking and marketing, we are fortified with even more resources and means of turning pole fitness dreams into reality.